On Monday, the US Food and Drug Administration (FDA) has issued a notice to Juul Labs, a leading e-cigarette maker. The warning is regarding the illegal marketing of its products. Reportedly, Juul has advertised its e-cigs as a safer alternative to traditional cigarettes. Now the company has a time of two weeks within which it has to take corrective measures. Besides, it also has to reveal its plan to obey and fulfill the federal law. The notice also highlights that if Juul fails to comply with the order, it might face fines, injunction, or seizures. As e-cigarettes fall into the category of tobacco product risk, the companies need to reveal its impact.
According to the law, the producer has to prove scientifically that their product poses a low risk or is less harmful. According to Dr. Ned Sharpless, FDA’s Commissioner, Juul has overlooked the law, and very alarmingly, it has published some of these statements in schools and colleges. As a result, it has started a vaping epidemic among teens and school-going children. The commissioner said they aim to continue to explore tobacco product marketing. Even more, the executive has assured to take appropriate action to make sure that the information will not misguide public. Dr. Ned added they have also placed the industry on notice. As per the warning, if the worrying rise in teen vaping continues, the agency will take even more strong action.
Apart from that, the FDA has issued another letter recommending documents related to the company’s advertising and promotional activities. The federal agency has questioned Juul regarding the use of 5% nicotine concentration, which increases the probability of addiction, in its products. Besides, it has raised concerns about the use of nicotine salts, a compound that lessens roughness and permits higher concentrations of nicotine. Juul’s representative Ted Kwong said they are checking the letters and will fully cooperate with the agency.